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How might we transform Youbloom's website to maximize joy for fans, amplify visibility for artists, and streamline creativity for show creators?

Overview

The objective of this project is to redesign the user interface and experience of Youbloom's website and user dashboards. In this website redesign endeavor, the primary objective is to breathe new life into the digital face of Youbloom, crafting a visually stunning and intuitively navigable platform for fans, artists and show creators. This redesign isn't just about aesthetics; it's a strategic move to align with Youbloom's evolving brand identity and most importantly, cater to the unique needs of fans, artists, and show creators alike.

Research and discovery

Why redesign?

Who were we designing for?

Heuristic evaluation: What went wrong?

Competitor analysis

One-on-one interviews

Affinity Mapping

User Flows

Understanding the user flows and simplifying them

The user flows shown below are the simplified ones used to build the new prototypes

Prototypes

Low-fidelity

High-fidelity

The Design System

Lessons learned

  1. User-Centric Approach: Prioritize user experience by understanding the needs of Show Creators, Artists, and Fans through research and feedback, ensuring the redesign meets their specific requirements.

  2. Seamless Integration: Ensure smooth navigation and functionality between Youbloom's website and Youbloom Connect, enhancing usability for all stakeholders and facilitating meaningful connections within the music community.

  3. Continuous Improvement: Embrace an iterative approach post-launch, actively seeking user feedback to identify areas for enhancement and adapt the platform to evolving user needs and market dynamics over time.

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